ABOUT DNA

Mark DiPippa

Mark is a seasoned advertising executive with over 40 years of experience, including 30 years as owner of a full-service ad agency, DNA Creative. His award-winning work includes clients in the entertainment and financial services industries.

DNA Creative is the pro-bono agency of record for Jump$tart Coalition for Personal Financial Literacy.

Mark also owns an experiential and event marketing agency, On the Go Marketing. Founded in 1999, his firm produces events nationwide for Fortune 500 companies.

Utilizing the combined resources of his companies, Mark conceived and created The Centsables financial literacy program. Its mission: to teach kids and their families about money. The multi-media, financial literacy initiative – the first of its kind – is currently licensed to banks, credit unions and financial advisors. Since its inception in 2007, the program has expanded to include teens, Next Gen, adults and seniors. Elements include: 5 interactive websites, books, comics, social media posts, DIY and turnkey events, branded merchandise, free mobile app “Centsables Dash for Cash,” lesson plans and more.

Mark has a B.S. in business administration and an MBA.

Dottie Balsano

Dottie Balsano has 25+ years of leadership with a strong focus on operations, client services, and marketing. She is recognized for building infrastructures, optimizing processes, and leading cross-functional teams to drive efficiency and sustainable growth. With proven expertise in operational strategy, financial oversight, and omni-channel campaign development, she consistently delivers measurable results and client satisfaction. Her background spans operations, experiential activations, promotional marketing, digital media, and strategic partnerships. Dottie combines strategic vision with operational discipline to drive efficiency, profitability, and lasting impact.